Selected work · prepared for WP Media

Florian Capayrou

Video content creator · Production and post-production

Seven years of video production, from the format idea to delivery. I write, shoot, edit, grade and mix, alone, with my own camera, lighting and sound gear. The selection below is ordered for your brief: speech-led and corporate work first, then advertising, then craft. Each entry says what I handled myself.

Speech-led and corporate

Content where someone has to carry the message: directing people who are not professional speakers, getting usable answers on the day, and cutting them into something that holds attention.

Advertising

Commercial formats, including a four-film campaign for a single client: same brand, different angles, each one built around one idea instead of restating the whole offer.

Social and vertical formats

Short-form content: a hook in the first seconds, readable without sound, and a separate cut for every platform rather than one reframed export.

Craft

Proof that the image holds up when the subject deserves it: light built on site, not found.

My setup

A home studio that has been producing client work for years, so there is no ramp-up and no equipment budget to approve.

How I would approach video for your products

Three formats I would want to test first. The subject is technical, the method is the one I already use to make a pool build or a hotel worth watching: one idea per video, proof on screen, and a hook that earns the next ten seconds.